Founder, Ascend Consulting LLC
Farzeen Ashik
Farzeen Ashik is the Founder and Principal Consultant of Ascend Consulting LLC, an executive and leadership coaching and advisory firm based in Oman and the UAE, serving clients across the GCC and globally.
Farzeen is an ICF Professional Certified Coach (PCC) with over 2,000 hours of executive coaching experience, partnering with C-suite executives, senior leaders, and high-potential talent across complex, high-stakes environments. She is widely recognised for her ability to guide leaders through critical transitions, transformational change, and leadership inflection points, combining strategic depth with strong behavioural and human insight .
She is a Certified Executive Transition Coach, trained under Navid Nazemian, recognised by CEO Today as the world’s number one executive coach. Her work in executive transitions focuses on accelerating leader effectiveness, strengthening executive presence and stakeholder credibility, and reducing transition risk during the first 6–12 months in role.
Farzeen brings over 15 years of experience in HR, leadership development, and strategic advisory, underpinned by a rare interdisciplinary background in Computer Engineering, Psychology, and Human Resources. This enables her to work fluently at the intersection of systems, strategy, and human behaviour—an approach particularly valued by senior leaders navigating complexity, uncertainty, and large-scale change .
She has coached and advised leaders across sectors including oil and gas, energy and utilities, healthcare, banking and financial services, logistics, management consulting, education, and public and government organisations. Her client portfolio includes senior leaders and leadership teams from prominent regional and international organisations such as PDO, Shell, McKinsey, KPMG, Pepsi, OQ, Asyad, Sohar Aluminium, Nama Water Services, Bank Dhofar, Omran, OPAL, Petrofac, Medco, Renaissance Group, and multiple government and semi-government entities .
Farzeen is a Certified Hogan Assessor and EFPA certified, and is highly experienced in conducting Hogan assessments, 360-degree feedback processes, and executive debriefs. She works closely with CHROs, HR leaders, and business sponsors to design customised development journeys, succession pipelines, and leadership interventions aligned with organisational strategy and measurable business outcomes.
A key pillar of Farzeen’s practice is executive and leadership coaching for women leaders, where she supports women in strengthening executive presence, navigating power and stakeholder dynamics, increasing visibility and influence, and preparing for senior and board-level roles.
In addition to coaching, Farzeen designs and delivers high-impact, experiential leadership and executive training programmes focused on executive presence, strategic influence, change leadership, organisational agility, and culture transformation. She is also a trusted partner to organisations undergoing transformational change and culture shifts, supporting leaders to build resilient, adaptive, and high-performing teams.
Farzeen holds a B.Tech in Computer Engineering, a Bachelor’s degree in Psychology, an MBA in Human Resources from S.P. Jain Institute of Management, and certifications from ICF (PCC), Hogan Assessments, CIPD (UK), London School of Economics, along with advanced training in emotion-centred coaching, executive transition coaching and the neuroscience of change .
Through Ascend Consulting LLC, Farzeen partners with leaders and organisations who value depth, discretion, strategic partnership, and long-term impact, and who are committed to developing leadership capability that delivers sustainable business results.
Farzeen Ashik
Client’s Quote
When I was moving from a management consultant role into a COO role in a public sector organization in UAEI reached out to Farzeen to support me in my executive transition phase. Together we prepared for this major change in my career.
Farzeen helped me pay attention to key elements like people, culture and politics in addition to boosting my business acumen, understanding of the new business context, stakeholder management etc.
I had the pleasure of working with Farzeen Ashik as my coach, and her guidance made a real difference for me. Farzeen has a calm and thoughtful way of leading conversations that helped me gain clarity and see things from a new perspective. She didn’t just guide me , she supported me, challenged my thinking, and helped me move forward with confidence.
I had the pleasure of working with Ms. Farzeen Ashik during a series of coaching sessions this year and the experience was truly valuable. Her approach is thoughtful, practical, and impactful, helping me gain clarity and confidence in my decisions. I highly recommend her to anyone looking for meaningful and results-driven coaching.
Farz delivered a powerful and thought-provoking session at the SheEO event. Her approach was confident, engaging, and rooted in real-world experience, which resonated strongly with the women attending.
Farz is a skilled coach who knows how to hold attention and drive insight. She left the room energised, motivated, and ready to move forward with intention.
Her approach is very natural, her demeanour puts one at ease, she poses questions which stimulate the mind, we had the honor of having her speak at a PDO event which had a lasting effect. The feedback incredible.
I had the opportunity recently to engage with Farzeen for HR and people development related projects and as a HR advisory consultant. Farzeen is very knowledgeable in the HR & Talent Development field especially related to the Oman labor market. She is very attentive to the client's request & addressed our needs in a timely manner. Overall, she has exceeded my expectations on the deliverables. I strongly recommend her for any HR & talent advisory, coaching & training services as she can truly add value to any organization; corporations or small businesses alike.
After the introduction of the new Omani labour law in Oct 2023, Farzeen advised Bondoni on the changes, upgraded our employment contracts( Omani and expat) and handbook. She was an excellent choice as her advice and deliveries were very professional and on time ( including translations). Bondoni now uses Ascend (Farzeen’s company) for all HR advisory (non legal) services.
In my experience unfortunately too often "HR Professional" is a contradiction, but Farzeen has gone some way to restoring my faith in the fundamental role of HR to enable and facilitate the success of the operations and production on which ultimately the whole commercial success of the company depends. She is professional, pragmatic and a pleasure to work with.
